The Obi Bowl project focused on launching the restaurant’s digital presence with a website that reflects its commitment to health and wellness. Through cohesive branding and a user-friendly design, the goal was to engage health-conscious customers, showcase menu offerings, and simplify the ordering process.
The Challenge
As a new restaurant, Obi Bowl needed a strong digital presence to attract its target audience. The primary challenges were:
1. Communicating the brand’s health and wellness focus effectively.
2. Designing a menu page that is both visually appealing and informative.
3. Providing seamless contact and ordering options to potential customers.
Research and Insights
To create an engaging website for Obi Bowl, I conducted client discussions to align with their vision and validated target audience demographics. A competitive audit of similar restaurants’ websites also provided insights into best practices and opportunities to stand out. Key findings included:
1. The need for a visually enriched menu with clear descriptions to engage users.
2. Accessible navigation to encourage orders and exploration.
3. A clear 'Contact Us' option and integration with instant communication tools like WhatsApp.
Design Process
The design process centered on crafting a visually striking, user-friendly platform. I began with paper wireframes to achieve a balance between aesthetics and functionality.
Digital wireframes incorporated key features like categorized menu tabs and a WhatsApp button for seamless communication.
Prototypes were then developed to test user flows, ensuring smooth navigation for tasks such as viewing the menu, placing orders, and contacting the restaurant.
I conducted usability studies with members of the target audience to gather insights and refine the design for an intuitive user experience.
Key Features
The final design introduced several features tailored to the restaurant’s needs and user preferences:
- Visually engaging menu: detailed descriptions and images made menu items more appealing.
- Contact us page: clear communication options, including opening hours and a contact form.
- WhatsApp integration: seamless user interaction for inquiries or orders.
- Call-to-action buttons: guided users to key actions, such as placing orders or learning about the restaurant.
Outcomes and Impact
The launch of Obi Bowl’s website established a strong digital presence that effectively communicated the brand’s health and wellness values. Key outcomes included:
Enhanced User Engagement: Visually enriched menu pages attracted users to explore offerings.
Streamlined Communication: The addition of a 'Contact Us' page and WhatsApp integration simplified user interaction.
Task-Focused Navigation: Clear action buttons and categorized menu tabs made ordering seamless.
Positive feedback from usability studies confirmed the effectiveness of these features, ensuring Obi Bowl’s success in connecting with its audience.
Positive feedback from usability studies confirmed the effectiveness of these features, ensuring Obi Bowl’s success in connecting with its audience.
More Details
Discover the full design journey in the case study PDF.
View the website prototype to explore its features: view prototype.
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